We're taking you on set with Steph Claire Smith and the talented team behind the Back To Paradise campaign. How does it all come to life? Join us behind the scenes to find out...
Our home since 1975, the ultimate paradise will always be a Summers day at iconic Bondi Beach - making it the perfect shoot location for our Back to Paradise campaign.
Shot on location by renowned photographer Simon Lekias, the Seafolly creative team was joined by high fashion stylist Charlotte Stokes and celebrity hair and make-up artist Koh. The Back To Paradise campaign features Australian entrepreneur and model, Steph Claire Smith, who embraces the eternal Australian summer spirit. Widely known as co-founder of a globally loved wellness brand, Steph is an advocate for body positivity and mental health, inspiring women around the world to find their feel good.
Back To Paradise embodies the spirit of Bondi, harnessing its eclecticism to inspire all women to feel confident. Celebrating the laid-back culture and infectious optimism of the world’s most famous foreshore, it hits the high notes of summer like a power ballad you can’t get out of your head. It’s art deco backdrops, barefoot zebra crossings and bike riding along the promenade. It channels the unadulterated fun of decades gone by.