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Summer Somewhere with Seafolly Australia
Join us on the hunt for sunny skies, shimmering waters, and barefoot freedom with our new “Summer Somewhere” campaign. As an Australian Swimwear brand, we wanted to captu... -
The First Day of Summer With Seafolly
Last week we celebrated the First Day of Summer with an intimate breakfast hosted at Australia's most iconic beach, Bondi. Friends of the brand enjoyed a sit-down breakfa... -
Introducing The Bright Side
You're invited to hit the road and travel coast to coast with our new 'The Bright Side' campaign. Find a summer state of mind and embrace shoreline towns and roadside motel... -
Behind the Scenes of the Chase the Sun campaign
Spanning across two days, the Chase the Sun campaign was captured by world renowned fashion photographer Georges Antoni on the picturesque coastlines of South Australia. Th... -
Meet Shanina Shaik
We are pleased to welcome Shanina Shaik back for the second time after featuring in the 2016 campaign ‘Welcome to Byron Bay’, re-joining the prestigious line up of former g... -
Introducing Chase the Sun
This season you’re invited to embrace the spirit of the Australian summer with Chase the Sun. The pleasure derived from the sun is simple; uncomplicated and pure. It inspi... -
Your Guide to Find the Perfect Fit
Shopping for swimwear is no easy feat. At Seafolly, we know you’re not just a number or a size. We know it’s about your shape, your style and what you do in your swim. Our... -
Get Active in the Whitsundays
Motivation starts here, check out our active wear to ensure you're always bikini bod ready. -
BTS: Sephora gave us the best beach makeup advice EVER!
It’s a crisp morning in Bondi and the vibe is electric on set, the sun is waking up and sending sparkles across the rock pools. It’s a beauty of a day. When our stunning mo... -
BTS: Own Your Folly With Gracie Otto
“Seafolly has a rich history and has been around for so many generations, it’s uniquely Australian. For me, Own Your Folly means not caring what anyone else thinks and just... -
Elyse Knowles Announced as the Brand Ambassador for Seafolly
Move over sunshine! Elyse Knowles is here to turn up the heat with salt in her hair and sand on her feet, one swimsuit at a time. We are thrilled to officially welcome @el...
