SF World
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INTRODUCING OUR LATEST CAPSULE COLLECTION
Catch the Calypso Current Set in the heart of Palm Cove, where the palms are tall, the sea sparkles, and the sunshine hits just right, our latest capsule collection was b... -
Mother’s Day 2025
This Mother’s Day, we’re heading to the beach. We’re celebrating motherhood beachside, in styles that empower, flatter, and inspire. After all, there’s no better way to c... -
24 Hours In Broome
Join us for 24 hours on location with Seafolly for our Summer Destination campaign shoot featuring Billie Jean Hamlet. Shop the collection here. We acknowledge the Y... -
Introducing Destination Summer
Embark on a journey of coastal wanderlust with Destination Summer capturing the mesmerising beauty of Broome’s untouched locations best travelled by 4wd. Billie Jean gra... -
BEHIND THE SCENES: SUMMER SOLEIL CAMPAIGN
We’re bringing you an exclusive sneak peek behind the scenes of our latest campaign shoot on one of Sydney’s most popular beaches; Camp Cove. Nestled along the southern si... -
How to Tie a Sarong
How To Tie A Sarong Seafolly sarongs are designed to help you create your own style and feel confident at the beach. Made from 100% cotton, our sarongs are lightweigh... -
Summer Somewhere with Seafolly Australia
Join us on the hunt for sunny skies, shimmering waters, and barefoot freedom with our new “Summer Somewhere” campaign. As an Australian Swimwear brand, we wanted to captu... -
Behind the Scenes of the Chase the Sun campaign
Spanning across two days, the Chase the Sun campaign was captured by world renowned fashion photographer Georges Antoni on the picturesque coastlines of South Australia. Th... -
Meet Shanina Shaik
We are pleased to welcome Shanina Shaik back for the second time after featuring in the 2016 campaign ‘Welcome to Byron Bay’, re-joining the prestigious line up of former g... -
Introducing Chase the Sun
This season you’re invited to embrace the spirit of the Australian summer with Chase the Sun. The pleasure derived from the sun is simple; uncomplicated and pure. It inspi... -
Elyse Knowles Announced as the Brand Ambassador for Seafolly
Move over sunshine! Elyse Knowles is here to turn up the heat with salt in her hair and sand on her feet, one swimsuit at a time. We are thrilled to officially welcome @el...
