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Folly Maker


In case you missed it, the stunning Alexandra Dedich seriously owned the page in the Daily Telegraph last weekend. We are inspired by her confidence and how much her fun loving attitude shines through in this shot of her wearing our Free Spirit bikini.

Alex was featured in our Own Your Folly campaign video and it wasn’t until we were on set that she let us know that she also appeared in a runway show and catalogue for Seafolly in the 1990s. All the team here at Seafolly are excited that she is once again a part of our brand journey, reuniting with us as we head in a fresh new direction.

It’s a proud moment for our team with Alex having the opportunity to talk about inclusivity and diversity in the industry and embracing models of all ages and body shapes.

Have a read of her Daily Telegraph interview and also check out some of the photos of Alex from our Seafolly campaign from more than 20 years ago. One thing that hasn’t changed over time is our commitment to stay ahead of the curve. We have always been leaders in the category. From our designs, to fabrics, and right through to how we market our product to women in Australia and all over the world.


Alexandra is wearing the new Free Spirit Bikini

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