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Summer is Calling



There’s no place like the Australian beach. We should know, our towel has been there since 1975.

This season, we are calling all lovers of summer, sun and sand to join us as we dive headfirst into our first swim of the season.


Joining us under the sun this summer, are local beauties Georgia Fowler and Charlee Fraser.

With a tireless energy and effervescent spirit, Georgia Fowler radiates the Seafolly ethos through her natural beauty and effortless style, as she becomes one with the beach, sun, sand and water.

Fast becoming one of Australia’s most daring voices for change, Charlee Fraser champions inclusivity and diversity while channeling her striking beauty and Indigenous heritage to celebrate fashion.

With collections designed to celebrate the Aussie summer, Seafolly is proud to launch with brand new hues and diverse silhouettes made to wear all swim long. One Pieces that sculpt, Hi Rise bottoms and One Shoulder tops that echo confidence, and new apparel pieces to live in on and off the sand. Find your calm, splash about, get salty and float into summer #LOVEAUSTRALIA


This campaign would not have been possible without our amazing team

Photographer: Simon Lekias

Videographer: Joy Collective Films

Production: Artboxblack

Hair: Michelle McQuillan

Makeup: Kellie Stratton

Styling: Sara Smith

Agency: Fabric