There are places that stay with you long after you’ve left them.

Set against the natural beauty of the NSW South Coast, our latest campaign, Slow, Simple, Summer, unfolds at Merry Beach.

For our Creative Director, Rachel Evans, Merry Beach was the backdrop to childhood summers spent with family. Days shaped by the simple rituals of an Australian holiday: waking up slowly, heading to the beach, swimming until your fingers wrinkled, sharing meals and staying outside until the light began to fade.

Years later, returning to Merry Beach to create a Seafolly campaign became something of a full-circle moment.

Our creative team were joined on set by a few local Roo’s who quickly became an unexpected part of the story. It was one of those moments you couldn’t plan for, and made the whole experience feel even more special. 

Slow, Simple, Summer is Rooted in the landscapes, rituals and memories that make an Australian summer feel so familiar.

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