WELCOME TO SEAFOLLY
Blue skies that stretch forever, warm golden sand and
welcoming waves – there’s no place like the Australian beach. We should know, we were founded there in 1975 and have been helping shape unforgettable summer memories ever since.
To this day, Seafolly continues to set the standard for swimwear – both in Australia and abroad – with unparalleled fit and fashionability borne out of a love for everything the Australian summer has to offer.
With each new season we welcome you to join us in sharing the spirit of the Australian beach. From simply wearing your Seafolly swimwear to diving head first into the Australian beach lifestyle, we know you’ll feel right at home.
THE WELCOME SIGN ON THE ROAD IN TO BYRON BAY, INVITES VISITORS TO ‘CHEER UP, SLOW DOWN AND CHILL OUT’.
This is a literal sign that if the Australian beach lifestyle is famous for its laid-back vibe and love of sun, sand and surf, then Byron Bay is surely its spiritual home.
Swimmers and surfers are spoilt for choice in Australia’s easternmost town, with over 30km of pristine beaches to explore. Surrounded by clear, sparkling blue water and myriad surf breaks, Byron Bay boasts a lifestyle that is the envy of millions. Attracting an eclectic array of people from around Australia and the world, today’s Byron Bay reflects their collective love of creativity, spirituality, wellness and sustainability.
We were fortunate enough to meet and hang out with some amazing local and experience firsthand their spirit and passion for the area From Beau Young to Jai Vasicek, and the Stingrays to the King Family, and everyone in between, you’ll soon discover it’s the people as much as the breathtaking natural beauty that make Byron Bay so inviting.
YOU’RE NOT TRULY IN BYRON IF YOU DON’T TAKE TIME 
TO FEEL THE SAND BETWEEN YOUR TOES AND THE SUN ON YOUR BACK – IT’S ALL ABOUT THE BEACH.
With one of Australia’s oldest surf lifesaving clubs, Byron Bay has been attracting beachgoers for over a hundred years.But it wasn’t until the 1960s and 1970s when hippies and surfers were drawn by its natural beauty and excellent surf that it began to come into its own, slowly developing into one of the world’s best beach destinations. We’ve been here since Tupelo first stocked us way back in the 70’s. Not only looking the part but playing a part – living up to the adventurous spirit of our wearer, offering sublime fit and functionality to complement the fashionability. Should you find yourself looking for the perfect Seafolly swimsuit next time you’re in town, you can still find us in store at Tupelo as well as local favourite, Girl Overboard.
