SF World
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Back to Basic - Active Swim
ACTIVE SWIM Sleek lines and sports inspired mesh swimwear are this seasons must-have. A swim collection offered in classic black, with multifunctional bikini styles that... -
Beautiful Seafolly
THE SEAFOLLY SWIMWEAR RANGE Synonymous with the Australian beach lifestyle, the Seafolly swimwear collection has been helping shape summer memories since 1975. Seafolly ... -
BUF X Cass
Meet Cassey Maynard, CO-Founder of BUF Girls and all round fitness babe. Thanks for joining us on the Seafolly Insider, babe! Let’s start with the facts, where did you grow... -
Top Bikini Trends To Try This Summer
Every summer, bikinis are always a statement style piece. With a whole range of new designs, shapes and cuts available at Seafolly, you are certainly spoilt for choice, wit... -
The Women Behind Seafolly
We celebrate women every day and today is no different. We are taking you behind the brand to spotlight some of the women who don’t often have a light shone on them, but sh... -
Play - Meet Nadine
SAND, PLAY AND SURF. SUN, SURF AND PLAY. Surfing is to Byron Bay what iconic beachwear is to Australian summer – inseparable. From early dawn breaks to hazy mist of th... -
Motivation Starts With Seafolly
Hey babes, did you hear? #FITFOLLY has officially launched and here are the pictures to prove it! In February Seafolly hosted an exclusive AquaFit class for a dream team o... -
Meet Shanina Shaik
5 MINUTES WITH SHANINA SHAIK Since her early days on Aussie TV show Make me a Supermodel, Melbourne born Shanina Shaik (who has Lithuanian, Pakistani and Saudi heritage) ... -
Meet Hannah Ferguson
INTRODUCING HANNAH FERGUSON Texas native Hannah Ferguson is the epitome of all-American beauty. The 24-year-old Sports Illustrated model gets photo shoot-ready by running... -
Meet Bridget
CATCHING UP WITH OUR GIRL NEXT DOOR It’s fair to say Bridget Malcolm has come a long way since literally being ‘plucked from the crowd’ in Perth in 2007 and finishing in t... -
Meet Alena Blohm
AN AWE-INSPIRING INTRODUCTION TO AUSTRALIA This was German beauty Alena Blohm’s first time in Australia, and like so many before her, she was in awe of our stunning coast...
