Bright Friday Up To 70% Off | On Now The Gift Edit | Shop Now Free Gift When You Spend $150* | Shop Now Join the Beach Club - $20 off your first purchase

  • Modal dialog for currency changer

  • Stores
  • Help
  • WELCOME TO HIGH SUMMER 2017 STARRING JESS HART

    Welcome to High Summer 2017 Starring Jess Hart

    JOIN US AS WE WELCOME BACK ONE OF OUR MOST BELOVED FACES We are thrilled to welcome home Jess Hart, one of our most recognisable and loved faces. Jess first became the fa...

    Read More

  • WELCOME TO BROOME

    Welcome to Broome

    THE EPITOME OF THE AUSTRALIAN BEACH You fall in love with Broome as soon as your feet hit the ground and you absorb the raw beauty at every turn. The barren red earth car...

    Read More

  • WELCOME TO BYRON BAY

    Welcome to Byron Bay

    WELCOME TO SEAFOLLY Blue skies that stretch forever, warm golden sand and welcoming waves – there’s no place like the Australian beach. We should know, we were founded t...

    Read More

  • THE BEACHES OF BROOME

    The Beaches of Broome

    SURROUNDED BY COAST ON THREE SIDES, BROOME IS A BEACH LOVER’S PARADISE. Broome is ideally positioned to offer something for every beach-lover with a variety of gorgeous b...

    Read More

  • Q & A WITH JESS HART

    Q & A with Jess Hart

    OUR CHAT WITH OUR GIRL – JESS HART 1. Welcome back Jess! How does it feel to be back in Australia shooting with Seafolly? It’s so great to be back. The Seafolly campaign...

    Read More

  • MODEL BEGINNING: MEET OLIVIA

    Model Beginning: Meet Olivia

    FROM SNOW TO SAND IN A DAY, OUR NEW FINNISH BEAUTY CAN DO IT ALL Plucked from the depths of a Finnish winter, Olivia was given just a few short days to acclimatis...

    Read More

  • MEET OUR MAKEUP ARTIST

    Meet Our Makeup Artist

    PETER BEARD 1. How did you get your start in the industry? I was always interested in creating images and characters. I started painting my mums face with watercolour...

    Read More

  • MEET OUR HAIR STYLIST

    Meet Our Hair Stylist

    SOPHIE ROBERTS 1. How did you get your start in the industry? I began as an assistant make-up artist and quickly realised there were fewer hairstylists in the fash...

    Read More

  • MEET EMMA STERN-NIELSEN

    Meet Emma Stern-Nielsen

    24-year-old Emma Stern has taken the modeling industry by storm. The alluring Danish model embraces the essence of natural beauty. Since she started modelling three years ...

    Read More