SF World
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A Hue to Summer In
Sun seeking babes, head-to-toe yellow is calling your name now, more than ever! What better colour to radiate the shade of summer than a hue that screams sunshine? Butterc... -
Your Summer CHECK List
Say hello to pretty and preppy check-style prints as they return to your wardrobe this season in an uber-chic colour palette of Chilli Red and Indigo. Inspired by French ... -
The Perfect 'Play' One Piece
THE PERFECT ONE PIECE You want a one piece that’s flattering and fits beautifully. That feels comfortable and feminine. That you can stand up paddle board in. Meet the Bl... -
Seafolly Embraces Festival Thrills
Summer style in the USA officially kicked off in February at Coachella Music Festival, and to celebrate Seafolly collaborated with Australian based influencer @chloechapman... -
Seafolly Style Series - Beach to Bar
From the beach to the bar and beyond! Wherever you are, we know it has to be done in style. This month we’re highlighting the newest styles to hit the stores while highligh... -
Seafolly Celebrates Mothers Day
To celebrate Mother’s Day this year, Seafolly partnered with a mix of high end industry names and micro Mother-influencers to share the Seafolly way of life and open up a... -
Love your body, we do!
Here at Seafolly, we know more than anyone what it means to feel comfortable in your own skin, not just in your swimwear! That’s why we’ve partnered with the babes at BUF g... -
Accentuate Your Curves in a High-Cut Bikini Bottom
From Instagram to Ipanema, high-cut bikinis are once again taking over the swimwear world. Pioneered by icons such as Pamela Anderson and revitalised, some 30 years later, ... -
Beach to Brunch to Bar – A Dress For Every Occasion
One of the best things about wearing dresses is that it doesn’t take many layers, or much effort, to put together an amazing outfit. Whether you’re hitting the beach, a bar... -
Back to Basic - Active Swim
ACTIVE SWIM Sleek lines and sports inspired mesh swimwear are this seasons must-have. A swim collection offered in classic black, with multifunctional bikini styles that...
