SF World
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Behind the Lens With Simon Upton
AFTER CAPTURING THE ESSENCE OF BROOME SO BEAUTIFULLY IN OUR SUMMER 2016 SHOOT, WE JUMPED AT THE OPPORTUNITY TO WORK WITH SIMON UPTON AGAIN. Capturing the fragile beauty of... -
Seafolly Style Series | Behind the Scenes
Summer is calling, and so is our need to start thinking about the trends that are going to take us from the sand to the street in style! Styled and directed by o... -
Shooting with Friends
THREE FRIENDS, ONE SUPER LAID BACK, BREATHTAKING AUSTRALIAN BEACH LOCATION. IT’S THE PERFECT MIX FOR GOOD VIBES Byron Bay is a dream destination for a girl’s trip and ... -
Challenge Accepted #womensupportingwomen
In light of the current movement surrounding the Istanbul Convention, we have decided to join many other women in our social media community to recognize our appreciation a... -
Behind the Scenes: SUMMER IS CALLING
Let us take you behind the scenes as home-grown beauties Georgia Fowler and Charlee Fraser grace our Summer 2020 collection on the shores of Bondi Beach. This year marks o... -
Meet Our Stylist
SARA SMITH 1. How did you get your start as a stylist? Moved to london age 17 to start course in fashion journalism and styling, but ended up working my way up the ladd... -
Meet Our Makeup Artist
PETER BEARD 1. How did you get your start in the industry? I was always interested in creating images and characters. I started painting my mums face with watercolour... -
Meet Our Hair Stylist
SOPHIE ROBERTS 1. How did you get your start in the industry? I began as an assistant make-up artist and quickly realised there were fewer hairstylists in the fash...
