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24 Hours In Broome
Join us for 24 hours on location with Seafolly for our Summer Destination campaign shoot featuring Billie Jean Hamlet. Shop the collection here. We acknowledge the Y... -
Behind the Scenes of our Back To Paradise Campaign
We're taking you on set with Steph Claire Smith and the talented team behind the Back To Paradise campaign. How does it all come to life? Join us behind the scenes to find ... -
Behind The Scenes with Elyse
We’re taking you behind the scenes! Come away with us… we’re taking you on set with Elyse Knowles and our talented team to show you how our campaign comes to life. The them... -
Behind the Scenes of the Chase the Sun campaign
Spanning across two days, the Chase the Sun campaign was captured by world renowned fashion photographer Georges Antoni on the picturesque coastlines of South Australia. Th... -
Meet Shanina Shaik
We are pleased to welcome Shanina Shaik back for the second time after featuring in the 2016 campaign ‘Welcome to Byron Bay’, re-joining the prestigious line up of former g... -
BTS: Sephora gave us the best beach makeup advice EVER!
It’s a crisp morning in Bondi and the vibe is electric on set, the sun is waking up and sending sparkles across the rock pools. It’s a beauty of a day. When our stunning mo... -
BTS: Own Your Folly With Gracie Otto
“Seafolly has a rich history and has been around for so many generations, it’s uniquely Australian. For me, Own Your Folly means not caring what anyone else thinks and just... -
Behind The Brand
In conversation with the team behind Seafolly. Get to know the passionate individuals that have helped shape Seafolly in recent years. We check in with how they’re faring i... -
Behind The Scenes | Since 1975
Ever wondered what goes on behind the scenes on our campaign shoots? Here’s everything you need to know about our recent campaign, Since 1975. 4 international flights, 2 d... -
Hair, Make-Up & Styling
THIS AMAZING TRIO HELP BRING EACH SHOT TO LIFE, WHILST CAPTURING THE NATURAL BEAUTY OF OUR GIRLS, JESS AND OLIVIA Whilst the shots say it all, we can’t overlook our amaz... -
How to Shoot a Seafolly Campaign
BEHIND THE SCENES IN BYRON BAY Believe it or not, it takes a tight knit team of 20+ to pull together the perfect Seafolly campaign shoot. The ‘Welcome to Byron Bay’ campai... -
Behind the Lens With Simon Upton
AFTER CAPTURING THE ESSENCE OF BROOME SO BEAUTIFULLY IN OUR SUMMER 2016 SHOOT, WE JUMPED AT THE OPPORTUNITY TO WORK WITH SIMON UPTON AGAIN. Capturing the fragile beauty of... -
Seafolly Style Series | Behind the Scenes
Summer is calling, and so is our need to start thinking about the trends that are going to take us from the sand to the street in style! Styled and directed by o... -
Shooting with Friends
THREE FRIENDS, ONE SUPER LAID BACK, BREATHTAKING AUSTRALIAN BEACH LOCATION. IT’S THE PERFECT MIX FOR GOOD VIBES Byron Bay is a dream destination for a girl’s trip and ... -
Challenge Accepted #womensupportingwomen
In light of the current movement surrounding the Istanbul Convention, we have decided to join many other women in our social media community to recognize our appreciation a... -
Behind the Scenes: SUMMER IS CALLING
Let us take you behind the scenes as home-grown beauties Georgia Fowler and Charlee Fraser grace our Summer 2020 collection on the shores of Bondi Beach. This year marks o... -
Meet Our Stylist
SARA SMITH 1. How did you get your start as a stylist? Moved to london age 17 to start course in fashion journalism and styling, but ended up working my way up the ladd... -
Meet Our Makeup Artist
PETER BEARD 1. How did you get your start in the industry? I was always interested in creating images and characters. I started painting my mums face with watercolour... -
Meet Our Hair Stylist
SOPHIE ROBERTS 1. How did you get your start in the industry? I began as an assistant make-up artist and quickly realised there were fewer hairstylists in the fash...
