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Introducing Chase the Sun
This season you’re invited to embrace the spirit of the Australian summer with Chase the Sun. The pleasure derived from the sun is simple; uncomplicated and pure. It inspi... -
Your Guide to Find the Perfect Fit
Shopping for swimwear is no easy feat. At Seafolly, we know you’re not just a number or a size. We know it’s about your shape, your style and what you do in your swim. Our... -
Get Active in the Whitsundays
Motivation starts here, check out our active wear to ensure you're always bikini bod ready. -
BTS: Sephora gave us the best beach makeup advice EVER!
It’s a crisp morning in Bondi and the vibe is electric on set, the sun is waking up and sending sparkles across the rock pools. It’s a beauty of a day. When our stunning mo... -
BTS: Own Your Folly With Gracie Otto
“Seafolly has a rich history and has been around for so many generations, it’s uniquely Australian. For me, Own Your Folly means not caring what anyone else thinks and just... -
Elyse Knowles Announced as the Brand Ambassador for Seafolly
Move over sunshine! Elyse Knowles is here to turn up the heat with salt in her hair and sand on her feet, one swimsuit at a time. We are thrilled to officially welcome @el... -
Behind The Brand
In conversation with the team behind Seafolly. Get to know the passionate individuals that have helped shape Seafolly in recent years. We check in with how they’re faring i... -
Behind The Scenes | Since 1975
Ever wondered what goes on behind the scenes on our campaign shoots? Here’s everything you need to know about our recent campaign, Since 1975. 4 international flights, 2 d... -
Are You Made to Summer?
Welcome to a new season at Seafolly. The sun is shining, the water is inviting and the sea breeze is heavenly. There is a new energy in the air this season, it’s bright and... -
Hair, Make-Up & Styling
THIS AMAZING TRIO HELP BRING EACH SHOT TO LIFE, WHILST CAPTURING THE NATURAL BEAUTY OF OUR GIRLS, JESS AND OLIVIA Whilst the shots say it all, we can’t overlook our amaz... -
Seafolly Style Series - Beach Essentials
The foundations of an unforgettable summer start with the essentials that carry you through your saltiest moments in style. From comfy classics to the ultimate cover ups an...
