SF World
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Behind The Brand
In conversation with the team behind Seafolly. Get to know the passionate individuals that have helped shape Seafolly in recent years. We check in with how they’re faring i... -
Behind The Scenes | Since 1975
Ever wondered what goes on behind the scenes on our campaign shoots? Here’s everything you need to know about our recent campaign, Since 1975. 4 international flights, 2 d... -
Are You Made to Summer?
Welcome to a new season at Seafolly. The sun is shining, the water is inviting and the sea breeze is heavenly. There is a new energy in the air this season, it’s bright and... -
Hair, Make-Up & Styling
THIS AMAZING TRIO HELP BRING EACH SHOT TO LIFE, WHILST CAPTURING THE NATURAL BEAUTY OF OUR GIRLS, JESS AND OLIVIA Whilst the shots say it all, we can’t overlook our amaz... -
Seafolly Style Series - Beach Essentials
The foundations of an unforgettable summer start with the essentials that carry you through your saltiest moments in style. From comfy classics to the ultimate cover ups an... -
Meet the Byron Stingrays
THE AUSTRALIAN BEACH LIFESTYLE IS NOT ABOUT BEING AN OBSERVER, IT’S ABOUT JUMPING IN – AND THIS SPIRIT IS NOT LIMITED BY AGE. No one embodies this quite so emphatically ... -
Meet Victoria Lee
Originally from Narrandera, NSW, 26-year-old Victoria Lee has been modelling since she was 19. Her first shoot was in Queenstown, New Zealand for a Roxy winter range. Sinc... -
How to Shoot a Seafolly Campaign
BEHIND THE SCENES IN BYRON BAY Believe it or not, it takes a tight knit team of 20+ to pull together the perfect Seafolly campaign shoot. The ‘Welcome to Byron Bay’ campai... -
Behind the Lens With Simon Upton
AFTER CAPTURING THE ESSENCE OF BROOME SO BEAUTIFULLY IN OUR SUMMER 2016 SHOOT, WE JUMPED AT THE OPPORTUNITY TO WORK WITH SIMON UPTON AGAIN. Capturing the fragile beauty of... -
Faces of Seafolly Winner @lifelikelara
With over 27 finalists and 2,500 entries from women around Australian, South African Born, now Sydney based aspiring model, and Faces of Seafolly winner Lara Schroeder was ... -
Cruising the Whitsundays
The Whitsundays is the epitome of a tropical paradise, and the perfect setting for our Preview 2017 campaign starring Seafolly darling, Jess Hart and Finnish beauty Olivia ...
