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24 Hours In Broome
Join us for 24 hours on location with Seafolly for our Summer Destination campaign shoot featuring Billie Jean Hamlet. Shop the collection here. We acknowledge the Y... -
Introducing Destination Summer
Embark on a journey of coastal wanderlust with Destination Summer capturing the mesmerising beauty of Broome’s untouched locations best travelled by 4wd. Billie Jean gra... -
BEHIND THE SCENES: SUMMER SOLEIL CAMPAIGN
We’re bringing you an exclusive sneak peek behind the scenes of our latest campaign shoot on one of Sydney’s most popular beaches; Camp Cove. Nestled along the southern si... -
Summer Somewhere with Seafolly Australia
Join us on the hunt for sunny skies, shimmering waters, and barefoot freedom with our new “Summer Somewhere” campaign. As an Australian Swimwear brand, we wanted to captu... -
Behind the Scenes of the Chase the Sun campaign
Spanning across two days, the Chase the Sun campaign was captured by world renowned fashion photographer Georges Antoni on the picturesque coastlines of South Australia. Th... -
Meet Shanina Shaik
We are pleased to welcome Shanina Shaik back for the second time after featuring in the 2016 campaign ‘Welcome to Byron Bay’, re-joining the prestigious line up of former g... -
Introducing Chase the Sun
This season you’re invited to embrace the spirit of the Australian summer with Chase the Sun. The pleasure derived from the sun is simple; uncomplicated and pure. It inspi... -
Elyse Knowles Announced as the Brand Ambassador for Seafolly
Move over sunshine! Elyse Knowles is here to turn up the heat with salt in her hair and sand on her feet, one swimsuit at a time. We are thrilled to officially welcome @el... -
Meet the Byron Stingrays
THE AUSTRALIAN BEACH LIFESTYLE IS NOT ABOUT BEING AN OBSERVER, IT’S ABOUT JUMPING IN – AND THIS SPIRIT IS NOT LIMITED BY AGE. No one embodies this quite so emphatically ... -
Meet Victoria Lee
Originally from Narrandera, NSW, 26-year-old Victoria Lee has been modelling since she was 19. Her first shoot was in Queenstown, New Zealand for a Roxy winter range. Sinc... -
Meet Natalie
Meet Natalie our Senior Apparel Designer; she’s as cheeky as she is chic and truly embodies the #SEAFOLLYLIFE. Heading up our apparel design team she’s always on the search... -
Meet Chelsey: The Supersonic Dutch Model
The supersonic Dutch model who loves cycling around Amsterdam as much as her dad’s jokes. Hailing from Amsterdam, model Chelsey Weimar has lived in New York for the past tw... -
Meet Camilla: Danish Born Beauty
A true free spirit, Scandinavian beauty Camilla Christensen says she loves being ‘on the go’. Scouted as a ballet dancer just aged 16 in Copenhagen Denmark, she has never l... -
Meet Daili: Seafolly’s New Cuban Crew Member
Those curls and that sass, is what give Cuban model and influencer the edge. Born in Cuba but now based between Belgium and the US, she rather impressively, speaks fluent S... -
Meet Yan Yan: Fashion’s New Muse and All-Round Cool Girl
A true creative, model and fashion influencer, Yan Yan Chan never goes anywhere without her camera. Born in Hong Kong she moved to Sydney in 2000 when she was 14 and spent ... -
Meet Stefan
Meet Stefan! Photographer, Father, True Blue Aussie, and friend of the brand One thing we can thank this year for is gaining perspective on the elements that create true ... -
Meet Sarah Ellen
5 Questions With Sarah Ellen Shot on the shores of our relaxed northern neighbour, Manly, Sarah Ellen graces our newest collections 1. Describe Australia in 5 words ... -
Meet Shimma Marie
5 Questions with Model Shimma Marie As we hero our unique island home this season, meet local beauty Shimma Sunrise Marie, one of the faces of our ‘Love Australia’ campaig... -
#LoveAustralia Spring 2020 Launch
Welcome to the Australian lifestyle; one you can subscribe to from anywhere in the world. With staycations the norm and local exploration aplenty, we are looking inward thi... -
The Life is Beautiful Campaign With Sarah Ellen
Introducing Sarah Ellen as Global Ambassador and Face of the ‘Life Is Beautiful’ campaign. Captured by Simon Upton in South Australia at the beautiful beaches of Glenelg, S... -
The Escape To Summer Campaign With Gabriella Brooks
Escape to Summer. A campaign featuring Australian sensation Gabriella Brooks as the new global ambassador and shot by leading Australian photographer Simon Upton on Belongi... -
The Always Seafolly Campaign with Lara Worthington
We’re taking you to the South Coast. Come behind the scenes of our latest campaign shoot at Callala Beach, best known for it’s spanning white sand and aqua blue waters. Sho... -
Meet Shanina Shaik
5 MINUTES WITH SHANINA SHAIK Since her early days on Aussie TV show Make me a Supermodel, Melbourne born Shanina Shaik (who has Lithuanian, Pakistani and Saudi heritage) ... -
Meet Hannah Ferguson
INTRODUCING HANNAH FERGUSON Texas native Hannah Ferguson is the epitome of all-American beauty. The 24-year-old Sports Illustrated model gets photo shoot-ready by running... -
Meet Bridget
CATCHING UP WITH OUR GIRL NEXT DOOR It’s fair to say Bridget Malcolm has come a long way since literally being ‘plucked from the crowd’ in Perth in 2007 and finishing in t... -
Meet Alena Blohm
AN AWE-INSPIRING INTRODUCTION TO AUSTRALIA This was German beauty Alena Blohm’s first time in Australia, and like so many before her, she was in awe of our stunning coast... -
Fit is a Feeling
As fit experts since 1975, Seafolly know you’re not just a size, a number or the shape of a fruit. They know Fit Is a Feeling, and they know the importance of finding... -
Welcome to High Summer 2017 Starring Jess Hart
JOIN US AS WE WELCOME BACK ONE OF OUR MOST BELOVED FACES We are thrilled to welcome home Jess Hart, one of our most recognisable and loved faces. Jess first became the fa... -
Model Beginning: Meet Olivia
FROM SNOW TO SAND IN A DAY, OUR NEW FINNISH BEAUTY CAN DO IT ALL Plucked from the depths of a Finnish winter, Olivia was given just a few short days to acclimatis... -
Meet Emma Stern-Nielsen
24-year-old Emma Stern has taken the modeling industry by storm. The alluring Danish model embraces the essence of natural beauty. Since she started modelling three years ... -
Seafolly Announces Toni Garrn as the Face of High Summer 18
Better known as the heart of the Australian summer Seafolly continues to share the spirit of the Australian summer with women all over the world. Golden Girl takes us on a ...
